Experienced Solutions for Any Budget

Our Services

Discovery & Analysis

Our process begins with a simple review of your current utility bills. With your authorization, we analyze your electric and or natural gas invoices to determine whether you are currently under contract, when that contract expires, and what rate you are actually paying.

We then break down your current price and compare it to prevailing market options, identifying any risks such as expiring agreements, variable pricing, or above-market rates. This initial review allows us to clearly explain your current position and outline potential opportunities to reduce costs or improve contract terms, with no obligation to make a change.

The goal of this first step is transparency. We make sure you understand exactly where you stand before any recommendations are made.

Pricing & Negotiation

Once your current position is clearly defined, First Energy Advisors moves into pricing and negotiation. We solicit offers from all applicable energy suppliers, creating a side-by-side comparison of available pricing, terms, and contract structures.

Using real-time market data and our supplier relationships, we negotiate on your behalf to improve rates, reduce risk, and align contract terms with your business needs. This process ensures you are not limited to a single supplier’s offer and gives you a clear, transparent view of the best options available before any decision is made.

Enrollment & Servicing

Once a pricing solution is selected, First Energy Advisors handles the full enrollment process, applying the chosen rate and terms on your behalf to ensure a smooth transition. From there, our work does not stop.

We continue to work alongside you by actively monitoring the energy market, tracking pricing trends, and identifying future opportunities to protect or improve your rates as conditions change. Because we work with all major suppliers, you are never required to switch companies to achieve savings. Our role is to secure the best pricing and contract structure available, regardless of the supplier you choose.

This ongoing service ensures you stay informed, protected, and positioned to take advantage of the market over time.

About Us

At the forefront of energy procurement, we provide transparent solutions that help power communities and industries around the country. Our commitment to excellence drives us to deliver competitive pricing that meet the evolving needs of our clients.

Richard Tracy serves as Pricing Director, bringing over 15 years of experience in the energy industry. He began his career in the Northeast and grew up in Nanuet, New York, where he developed a strong foundation in deregulated energy markets and customer-focused pricing strategies.

In 2018, Richard expanded First Energy Advisor’s footprint by opening a second office in Georgia, helping to support clients across multiple deregulated markets. Known for his deep market knowledge and practical approach, Richard works closely with clients to analyze contracts, assess risk, and secure pricing solutions aligned with their operational and financial goals.